Does the Dairy Industry Think Consumers Are Dim-Witted?
Everybody Knows the Difference Between Cow's Milk and Plant-Based Milk ... Don't They? I don't know if this has passed into your daily news cycle, but there has been a battle brewing for over 20 years about about whether or not plant-based milk--like soy milk and almond milk and hemp milk can really be called milk. The Food & Drug Administration (FDA) is the government agency that is responsible for protecting the public health by ensuring the safety of our nation's food supply. As part of this, they control labeling of food. As part of that process of ensuring safety and security, the FDA issues "standards of identity" for products. The standard of identity for milk is basically that it is milk from cows. That's how it always was. But, then the food industry started developing other kinds of milk from nuts and seeds and grains. At about this same time, people who were lactose intolerant were relieved to have a milk product they could drink
